Right, so with my boots meal deal there is a large variety of drinks to choose from; coca cola, evian, milk, etc, etc. The last three times I have been on my lunch break, I have opted for Vitamin Water. Why??
I can honestly hand on my heart say it is because the packaging looks so damn good, its simple yet so obviously effective. The best thing is that I don't even think they work, e.g. raspberry and apple is for defence; "keeps you perky when your feeling murky." It clearly didn't work for me but yet the next day I went back to boots and bought another, maybe to see if that one would work and I can quite easily admit that the next time I go I will be trying another, because although I don't think the "vitamin' goodness does anything they actually do taste good.
All these thoughts about packaging and how easily I was led to buy this product made me think would I have still bought it were it not part of the £2.99 meal deal and I can safely say that I would not; as it does cost more than half of a combined meal deal! So that just goes to show that it doesn't matter how good your advertising, if the price ain't right it's not going to shift!