Wednesday, 9 September 2009
Is Advertising to Blame for Binge Drinking?
After watching the news yesterday and doctors asking to bring about a ban on advertising alcohol and drinks promotions, I've been asking myself is advertising to blame for young people's binge drinking?
I can't see why advertisers should take all the blame, I mean its not like we as humans don't have any self control. I do also believe that not all advertising is effective so it is convenient that the government has decided it is all to do with advertising and not to do with the fact alcohol can be bought so cheaply, or that by putting age restrictions on these products they entice young people.
Today the BMA has made reccomendations that the branding of alcohol not be so specific to young people or to "not appeal" to young people.
In my opinion the anti-drinking: Alcohol Know Your Limits: "you wouldn't start your night like this so why end it this way" are much more effective and I actually take more note of these adverts in comparison to the smirnoff moscow mule circus themed adverts.
What do you think?