I don't even know how I came across this but I adore it!
Cool Haus make ice cream sandwiches, designed and made by two architects; Natasha Case and Freya Estreller.
Cool Haus is the first project under Natasha and Freya’s company that explores the connections between food and architecture, the purchased and revamped an old truck that they found on craigslist, then launched Cool Haus at the Coachella festival.
The Cool Haus service works like this:
Plus an edible wrapper, with Art Mortimers mural that appears on the side of The Brig
Here is the outcome... dependent on your preferences.
I love this idea and the logo, it is so appropriate to the company and the target audience. Despite this being such a huge success in the states, I don't think it is warm enough to really work here, unless it was inside a shopping centre like Millie's Cookies.
I have looked into a few descriptions of the company and they seem to be all for natural ingredients and minimizing waste, e.g edible wrapping. This idea is so original and very contemporary, it would be interesting to see more food explored through the eyes of two architects e.g. pizzas.. like the leaning tower of pisa. Maybe it wouldn't work the same though?