So we are all talking about product placement, this is an example of the eccentric product placement that happens in America. This fictitious ad created specifically for a scene in SATC, where Samantha "creates" the ad to boost her toyboys struggling modelling/acting career.
This ad produced a huge amount of positive publicity for the brand, would this be acceptable here. I think it definitely would obviously not on Coronation Street but something more appropriate.
""This is product placement taken to new heights," said Patrick O'Neill, the group creative director of TBWA, the agency responsible for the work."
The actor Jason Lewis later sued Absolut because he says the company cashed in on the publicity by using it online, they marketed the ad as actual and that the company created a "absolut hunk" cocktail without his permission.
Admirably Lewis stated he has always tried to avoid work connected to advertising "alcohol, guns, tobacco and nudity" he says the ad should not have been used outside the show. Unfortunately I think SATC advertises all those things bar guns, so maybe this statement is slightly hypocritical, although I do believe they should have gotten his consent before slapping this image everywhere.
Despite all this I think this product placement is amazing, it is so appropriate for the show and for its viewers and aslong as the product placement here is appropriate to the programming it should all work out for the best