Typographically beautiful?

After looking for a suitable typeface I came across a certain designer called Imre Reiner, I had previously seen his work a few years back and thought it was unusual yet oddly attractive. http://www.belowthefold.org/Volume1Number3.pdf.

His work is a mixture of artistic designs combined with fonts and they all have a fun feel to them. I can imagine this type of typography to be used in quirky artwork as well as children's books. This type of font would largely be used on its own as most of the characters are a design in themselves, decorative fonts are becoming more and more popular for example this design for Dolce & Gabbana. I think that sometimes the answer to design problems can be solved creatively by using artistic typography.